How Customers Shaped the Bath + Body Fusion Brand
A Story
Jenny Ralston’s story is the foundation of Bath + Body Fusion. It is a humble story about how Jenny began by creating skincare blends in her Grandma’s kitchen using real ingredients. It is about how Jenny took a leap of faith and took her skincare line to market and the market responded.
People shared their stories. They shared stories about having tried everything on their skin or their children’s skin to no avail. They voiced concerns over using products with harmful ingredients. People shared how they started to make conscious choices about what ingredients they were putting in and on their bodies.
Soon Jenny gathered enough momentum and customer support to open the shop on 324 East State Street in Rockford. Ten years later, customers still love the Bath + Body Fusion because they are a part the story too.
Customer Impact
Bath + Body Fusion customers still delight in coming into the store and we delight in seeing them! Thousands follow us on social media and subscribe to our email. Together we have taken Bath + Body Fusion and its flagship product, Dream Cream, from an everyday hydrating cream to a transformative medium that helps shine light and love worldwide.
As Bath + Body Fusion expands its regional presence and becomes a global brand, we want to thank our customers, specifically Bath + Body Fusion subscribers, for allowing us to tap into their diverse knowledge base. We invited Bath + Body Fusion subscribers to help us with decision making from logo preference, label redesign, website navigation and the sustainability of product packaging. The feedback was astounding!
Growth
Based on Bath + Body Fusion subscriber feedback, we will be adapting our brand to focus on three niche areas - the fun, the clinical and the luxurious. We are going live with Facebook communities which meet the needs of our burn and eczema followers. We will also amp up our customer loyalty reward program by putting an emphasis on rewarding user-generated content posted on social media.
As we implement best practices for the advancement of the Bath + Body Fusion brand, our reliance on our customers, particularly our subscribers during this period of growth cannot be over emphasized.
More
There will be more calls for subscriber input and engagement in the process. More trial and error and testing (never on animals). There will be more plug in features on our website for optimal user experience and more behind the scenes access to our processes.
Bath + Body Fusion is moving forward and moving FAST! Don’t miss out! Subscribe now to be a part of the process and thank you for being a part of the Bath + Body Fusion story!
